Rightmove-Style Property Description Template & Checklist
Use this template as a repeatable structure for UK portal listings: an opening hook, a room-by-room walkthrough, outside space, location, then the factual close. Fill in the bracketed prompts from your property notes, then run the pre-publish checklist at the end.
The five-block structure
Portal listings are scanned in a predictable order: photograph, price, key features, then the first two lines of the description. Everything below the second line has to be earned. This structure front-loads the decision-making facts and keeps the detail in the order a buyer walks the property.
- Block 1 — Hook: property type, standout benefit, location. One sentence.
- Block 2 — Accommodation: entrance, reception rooms, kitchen, then upstairs in order.
- Block 3 — Outside: garden size and aspect, parking, garage, outbuildings.
- Block 4 — Location: transport, schools, high street, with real distances or walking times.
- Block 5 — Facts: tenure, council tax band, EPC, service charge and ground rent if leasehold.
The fill-in template
Copy and complete
Hook. A [number]-bedroom [property type] in [area / street context], with [single strongest benefit — extension, garden aspect, parking, view].
Accommodation. The front door opens into [entrance hall / porch and its notable detail]. The [reception room] has [window type, fireplace, dimensions]. The kitchen [dimensions] has [worktop material, integrated appliances, table space] and [doors / window] to [garden / side return]. [Ground-floor WC, utility, study — include only if present.]
Upstairs. There are [number] bedrooms: the principal bedroom has [wardrobe / en-suite / aspect], [bedroom two] is a [double / single] overlooking [front / rear], and [bedroom three] currently [use]. The family bathroom has [bath, shower, suite detail]. [Loft: boarded / ladder / standing height, subject to consents.]
Outside. The rear garden is approximately [size] and [aspect], laid to [lawn / patio / gravel] with [terrace, shed, mature borders]. Parking is [driveway for X cars / garage with power / permit zone Y / unrestricted on-street].
Location. [Station] is [X minutes' walk], [high street / retail park] is [X minutes], and [named school] is [distance]. [One line of genuine local context — park, market, canal path.]
Facts. [Freehold / Leasehold with X years remaining, service charge £X per year, ground rent £X per year.] Council tax band [X]. EPC rating [X]. [Heating type.] [Drainage if not mains.]
Worked example of the same template
Completed
A three-bedroom semi-detached house on a cul-de-sac, extended to the side to create a 20ft kitchen-diner with doors to a west-facing garden.
The front door opens into a hall with a cloakroom and WC. The sitting room has a bay window and a log-burner. The kitchen-diner runs across the rear with quartz worktops, an integrated oven, induction hob and dishwasher, space for a six-seat table and French doors to the terrace. A utility room off the kitchen holds the washing machine and the boiler, serviced annually.
Upstairs there are two doubles and a single. The principal bedroom has fitted wardrobes and looks over the garden; the second double faces the front; the third takes a single bed and a desk. The bathroom has a bath with a shower over and a heated towel rail.
The garden is approximately 50ft and west-facing, mainly lawn with a paved terrace off the kitchen and a timber shed. The driveway takes two cars.
The railway station is a twelve-minute walk, the high street eight minutes, and the recreation ground is at the end of the road.
Freehold. Council tax band D. EPC rating C. Gas central heating.
Key features: six to ten, no repeats
Bullets are read before the description, so they should be facts a buyer filters on rather than sentences lifted from the prose. Order them by decision weight: tenure and type first, then rooms, then the extras.
- Freehold semi-detached house
- Three bedrooms, family bathroom, ground-floor WC
- 20ft extended kitchen-diner with French doors
- West-facing garden, approximately 50ft
- Driveway parking for two cars
- Log-burner in the sitting room
- Twelve-minute walk to the station
- EPC rating C · Council tax band D
Pre-publish checklist
Run this before the listing goes live. Most portal listing complaints come from a mismatch between the description, the bullets and the property fields — not from the writing itself.
- Every number in the description matches the floorplan and the portal fields.
- Tenure stated. If leasehold: years remaining, service charge and ground rent included.
- Council tax band and EPC rating present and consistent with the certificate.
- Heating type stated; drainage stated if it is not mains.
- Any known issue disclosed — flying freehold, footpath, restrictive covenant, cladding.
- Room order in the text follows the order of the photographs.
- No claim you cannot evidence: no invented period features, no unconfirmed catchment.
- Bullets do not duplicate each other, and there are between six and ten.
- Private access notes, vendor circumstances and viewing instructions removed from public copy.
- Read aloud once. If a sentence needs a second read, cut it.
Material Information, briefly
UK listings are expected to carry the material facts a buyer needs before enquiring — tenure, council tax band, EPC, and any specific restriction or risk that would affect a decision. This guide is not legal advice; follow your agency's compliance process and current portal guidance. Practically, the writing habit that keeps you safe is simple: state facts you have verified, omit facts you have not, and never let an adjective imply a fact.
FAQs
Is this template official?
No. CopyByMonk is not affiliated with, endorsed by or connected to Rightmove in any way. This is an independent template written in the house style commonly used on UK property portals, and you should always follow your own agency's rules and the portal's current guidance.
How many key features should a listing have?
Six to ten works well. Fewer looks thin next to competing listings; more and the reader stops reading. Keep each one short, factual and non-repetitive.
Where do tenure, EPC and council tax go?
Treat them as facts near the end of the description and in the dedicated portal fields. Keeping them consistent in both places avoids the mismatch that triggers buyer questions.
Should the same copy go on the portal and the window card?
Use the same facts, but not the same length. A window card needs the opening line and the strongest three features; the portal listing can carry the full walkthrough.
Fill this template automatically from your notes
Speak or paste your property facts once and Quill returns a Headline, 6–10 Key Features, the portal-ready description, a short teaser, Email Blast copy and Instagram, Facebook and X captions.
For finished copy rather than a template, see UK property description examples or the guides hub.