Guides
Property listing copy guides
Worked examples, templates and checklists for writing listing copy that reads well on property portals and in the MLS. Written for UK estate agents and US real estate professionals, with a bias towards specifics over adjectives.
Walk the property once, note what a buyer would actually notice, then let the copy follow the same route: kerb appeal, entrance, living space, garden or lot, then the practical details.
United Kingdom
UK estate agents
Portal-style descriptions, key features and Material Information habits.
Property Description Examples for UK Estate Agents
Full worked descriptions for four UK property types, annotated so you can see which sentence is doing the selling.
Read the guideRightmove-Style Property Description Template & Checklist
A paragraph-by-paragraph template plus a pre-publish checklist you can run before a listing goes live.
Read the guide
United States
US real estate professionals
MLS remarks, longer-form listing descriptions and fair-housing-conscious wording.
MLS Remarks Examples and Templates for Agents
Public remarks examples for four home types, plus wording habits that keep copy focused on the property.
Read the guideReal Estate Listing Description Examples by Home Type
Longer-form listing descriptions across home types, written in three different tones for the same facts.
Read the guide
Stop writing listing copy from scratch
Quill turns one set of property notes into a Headline, 6–10 Key Features, a portal or MLS description, a short teaser, Email Blast copy and Instagram, Facebook and X captions.