For UK estate agents
UK property listing generator that respects Material Information.
Speak or type property notes once. Quill writes a portal-ready description, generates the Headline and 6–10 Key Features bullets Rightmove and OnTheMarket expect, and produces a short teaser, Email Blast copy plus Instagram, Facebook and X captions — all from a single source of truth.
14-day Starter trial. Card required at secure checkout. Cancel anytime.
What's in a UK listing pack
- Headline written for portal search results
- 6–10 Key Features bullets (Rightmove/OnTheMarket phrasing)
- Portal-ready Listing Description
- Short Teaser summary and Email Blast campaign copy
- Instagram, Facebook and X captions
- Four brand voices: Professional, Premium, Luxury, Heritage
How it works
1. Dictate the facts
Talk through tenure, accommodation, outside space, location and any Material Information you have to hand — or paste your notes.
2. Generate the pack
Quill returns a Headline, 6–10 Key Features, a portal-ready description, a short teaser, Email Blast copy and Instagram, Facebook and X captions.
3. Copy to your portal
Copy the whole pack or any single block into Rightmove, OnTheMarket, Zoopla or your agency site. Save it to history for later.
Facts to provide
The more Material Information you supply, the more portal-ready the copy. Quill will never invent tenure, EPC, council tax band or period claims — missing facts are simply omitted.
Material Information
- Tenure (freehold, leasehold, share of freehold)
- If leasehold: years remaining, ground rent, service charge
- Council tax band and local authority
- EPC rating and heating/fuel type
- Guide price and any auction/tender terms
Property & location
- Property type, style and approximate age
- Bedrooms, bathrooms and reception rooms
- Kitchen, utility, garden and parking arrangements
- Distances to station, schools and amenities
- Any private access notes to keep out of public copy
Example generated Key Features
Quill writes each bullet strictly from the facts you supply — short, factual, non-duplicative.
- Freehold Victorian semi-detached
- Four double bedrooms, two bathrooms
- Open-plan kitchen/dining room
- South-facing landscaped garden
- Off-street parking for two cars
- Gas central heating, EPC rating C
- Council Tax band D
- Within 0.5 miles of the mainline station
Compliance & accuracy
Quill's master prompt refuses to invent tenure, EPC, council tax or period claims. A descriptor attached to a specific feature (e.g. “Victorian fireplace”) stays scoped to that feature — it never becomes “a Victorian house” unless the property type explicitly says so. Any private viewing notes you type stay out of the public description and captions.
FAQs
Does Quill follow Material Information guidance?
Yes. Quill only writes from the facts you provide. If tenure, council tax band, EPC, price or lease details are supplied, they're woven in factually; if they're not, they're simply omitted rather than invented.
Which portals is the copy suitable for?
The listing description is structured for Rightmove, OnTheMarket, Zoopla and agency websites — an opening hook, then paragraphs covering the property, accommodation, outside space and location.
Are the Key Features bullets portal-ready?
Quill generates 6–10 short, non-duplicative Key Features bullets from your facts, written in the phrasing UK portals expect (no full sentences, no trailing full stops).
What exactly does one generation produce?
One run returns a Headline, 6–10 Key Features, a portal-ready Listing Description, a Short Teaser, an Email Blast and one caption each for Instagram, Facebook and X. Nothing else is generated.
Can I control the tone?
Yes. Choose Professional, Premium, Luxury or Heritage. All voices observe the same style guard, avoiding filler like ‘nestled’ or ‘boasts’, and never inventing period claims.
Is there a free trial?
The Starter plan begins with a 14-day free trial. A card is required at secure checkout to start the trial, and you can cancel anytime before it ends without being charged.
Try it on your next instruction
14-day Starter trial. Card required at secure checkout. Cancel anytime.